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Sulfate Free Purple Shampoo
Short answer: we found 6 products that pass. Good ones to start with: Ethique PURPLE Shampoo Bar, Giovanni Color Chic™ Purple Shampoo, K18 TripleBright Oxidation Defense Purple Shampoo. These purple (violet-tinted) toning shampoos have no sulfates on the ingredient list. Purple pigment counters yellow and brassy tones in blonde, gray and silver hair.
6 products · last checked 2026-10-25
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All 6 products
| Product | Main cleansers | Fragrance-free? | Source |
|---|---|---|---|
| Ethique PURPLE Shampoo Bar | Sodium cocoyl isethionate (SCI) | No | Brand page |
| Giovanni Color Chic™ Purple Shampoo | Cocamidopropyl betaine | No | Brand page |
| K18 TripleBright Oxidation Defense Purple Shampoo | Cocamidopropyl betaine, Sodium methyl cocoyl taurate | No | Brand page |
| Kristin Ess Purple Shampoo | Sodium C14-16 olefin sulfonate, Cocamidopropyl betaine | No | Brand page |
| Olaplex Nº.4P Blonde Enhancer™ Purple Toning Shampoo | Sodium C14-16 olefin sulfonate, Cocamidopropyl betaine | No | Brand page |
| Verb Purple Shampoo | Decyl glucoside, Sodium lauroyl methyl isethionate | No | Brand page |
Questions
How long do I leave purple shampoo on?
Usually one to five minutes, according to the brand directions. Longer gives stronger toning but can leave a lilac tint on light hair.
What is the best sulfate free purple shampoo?
There's no single best one. All 6 listed here have no sulfates on the ingredient list, and the brand describes each as suited to this use. Start with the ones checked on the brand page, then compare cleansers and fragrance.
How do I know a shampoo is really sulfate-free?
Read the ingredient list, not the front label. Look for any ingredient ending in 'sulfate' (lauryl, laureth, coco-sulfate and so on). Sulfonates and sulfosuccinates are different ingredients.
Do you test these products?
No. We check ingredient lists and what the brand says the product is for, not how it performs.